South African scientists have been testing Hoodia since 1996 when they discovered the plant (Hoodia Gordonii) contained a previously unknown molecule that replicates the effect glucose has on nerve cells in the brain fooling the body into thinking it is full, even when it is not. Hoodia’s appetite suppressing molecule is said to be almost 10,000 times stronger than glucose. A U.S. pharmaceutical company spent over 400 million dollars researching this molecule.
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